Nowadays, content production has become one of the main strategies for companies looking to engage and build a relationship with their audience. However, with the increase in the amount of content published daily, many brands end up producing superficial content, focused only on satisfying search engine algorithms. This can cause the human essence to be lost in the process, resulting in content that has no real connection with people. This is where the concept of humanized content comes in .
It places the human being at the center of the strategy, prioritizing empathy, connection, and relevance for the reader. But how can you implement this approach in your company? In this article, we will show you its concept and how to apply it in practice, especially in the context of website creation and digital marketing.
What is humanized content?
Humanized content is content that connects with people's feelings, needs and expectations . It goes beyond technical optimizations and focuses on creating a relationship of trust with the public, understanding their pain points and offering solutions that really matter to them.
Unlike purely mechanical content or content created just to bc data attract clicks, humanized content prioritizes direct dialogue with the reader, using clear, sensitive and empathetic language. This means creating content that genuinely resonates with the audience, considering their emotions and offering answers to their real needs. Instead of treating the audience as a number or potential consumer, it treats people as complete human beings.
The importance of humanizing content
Humanizing content is vital to creating an emotional bond between the brand and the audience. When readers realize that the content was created with them in mind, they feel valued. This connection builds trust, which in turn can lead to greater engagement and loyalty.
According to a Salesforce survey , 73% of consumers expect brands to understand their needs and expectations, but only 51% believe this actually happens. This gap can be filled with a more humanized approach.
Additionally, humanizing content can increase brand relevance and visibility, as satisfied people tend to recommend and share more content they identify with.
How to create humanized content in your company
Now that we understand the concept and its importance, let's look at the main strategies for implementing it in your company.
1. Know your persona deeply
To create humanized content, it’s essential to know your audience well. This means going beyond basic demographic information and truly understanding their pain points, desires, and needs. Creating personas—that is, semi-fictional profiles that represent your ideal customer—is essential for this.