Digital Marketing Trends for business

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With the constant growth of digital marketing, today, the area is already essential for those who want to generate value and positively impact their business, as it encompasses everything from sales to customer relationships, including the management of each company's portfolio.

It is of utmost importance that brands not only plan the future of their marketing actions , but also be prepared to take advantage of the new developments that administration directors email database are emerging all the time.

Therefore, this year, some trends that are already underway should become more consolidated, as well as movements that will be crucial for companies that aim to promote the success of their businesses on the web.

And to help you understand these new developments, check out the main digital marketing trends that promise to be on the rise in 2022:

Short Videos
Whether it’s TikTok, LinkedIn, Instagram Reels or YouTube Shorts, these tools are present in our daily routines. According to HubSpot , so-called “short videos” will continue to be present in digital marketing strategies in 2022.

Around 51% of marketing professionals who have already adopted this type of content in their strategies will use it even more this year. Furthermore, 30% intend to focus on these formats more than any other social media strategy.

The advantages of short videos are varied, such as:

Fast consumption and popular format;
They ensure a higher ROI than any other Social Media strategy;
Generate new leads and conversions;
They allow you to reach younger audiences;
A large proportion of users ( 99% ) prefer to consume videos from brands online;
Content impacts purchasing decisions.
According to data mentioned by HubSpot, videos shorter than 90 seconds have a retention rate of 57%, compared to those longer than 30 minutes, which retain only 10%. So, you know, right? Invest in dynamic and shorter videos to have better performance on the web .

Another important piece of information is that users also value recordings that are quick and easy to upload, especially on social media. In 2022, videos lasting up to one minute will become even more dynamic and powerful.

What about you? Have you thought about how to adapt this type of content to your business?