Why Content Marketing?
Price and product-oriented communication is increasingly less likely to reach consumers. Ad blockers and advertising avoidance strategies - e.g. simply switching channels during TV commercial breaks - are making it increasingly difficult for companies to successfully place their messages.
Content marketing offers a possible alternative: with informative, entertaining or educational content, you can address your target group with content that is relevant to them. The results are a higher response rate and better customer loyalty.
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Content Marketing History – Then and Now
Content marketing is not new, even if it is currently kazakhstan number dataset a marketing buzzword on everyone's lips. In the past, people also placed value on good content. But digitalization is now opening up completely new areas of application and content marketing analysis is also playing a crucial role.
In content marketing today, the content is individual and customized to the recipient. In order to reach the target group with content-centered approaches, it is usually not enough to digitally recycle existing materials. Since you should tailor the content to each reader/recipient as much as possible, content marketing is a digital topic . It's about offering the right content at the right time in the right place. A very suitable tool for this is a content marketing newsletter. But it's also worth considering content marketing channels that you may not have had on your radar until now .
New areas of application for content marketing
From the gaming industry to marketing: Virtual Reality and Augmented Reality
A current hype is virtual reality . The term was born in 1987, but the actual development history goes back to the 1930s. Virtual reality or VR stands for the creation of an apparent, computer-generated world in which the viewer can immerse themselves and interact. Until recently, VR was more of a domain of game manufacturers. But the software and hardware are becoming more affordable and widespread. This means that it is becoming the target of advertisers and marketers.
Incidentally, this also applies to augmented reality : Here, fiction and reality mix, people see reality and receive additional information.
Virtual Reality
Data glasses and technologies such as Google Cardboard Augmented Reality connect the data space with the physical world. Useful or entertaining content on these platforms has even greater value for the end consumer. The new technologies therefore represent an extremely interesting field for content marketing approaches. It remains to be seen what creative ideas marketers will develop here. A virtual tour guide for sightseeing? Extended product information in the supermarket? We are excited.