Using multiple devices is now as normal for your customers as brushing their teeth every day. Of course, they expect to be able to read newsletters optimally wherever they are.The transitions between device sizes are becoming increasingly fluid. Responsive design, which only distinguishes between desktop, tablet and smartphone types, is reaching its limits here.
Mailings in fluid design have a clear advantage:
They adapt dynamically to the respective device and are not tied to specific breakpoints.
For example, within an article, an image is placed china number dataset below the introductory text, even though the image would normally be next to the text (in a wider format).
Result: newsletters that always look good and happy customers.
Smartphone and tablet - responsive design and auto-optimization
Difference between Responsive and Fluid Design
Responsive design works with fixed break points in CSS instructions, which, for example, arrange columns one below the other or turn links into thumb-sized buttons. As soon as the resolution reaches or falls below the specified value, the layout switches to the next smaller display.
With fluid design, however, the layout does not only change at certain points , but the content is also arranged flexibly within tables and columns at all resolutions in between.
Fluid Design with the EMM
In EMM you can create mailings in fluid design with just a few clicks:
With the email creator, you can create fluid mailings using drag & drop. The content in the modules can be arranged flexibly and the modules themselves can be sorted as required.