Targeting is essential in the core target group
The situation is different with the core target group, where targeting is mandatory in order to increase the number of potential buyers. Now it is time to stand out with your own offers from the mass of advertising messages that each of us is confronted with every day. At this point, you should know your target group in order to be able to place content and products in a targeted manner. This does not necessarily have to be online advertising, print, TV or poster advertising are also conceivable. If your product is a trendy drink, for example, you can advertise it with posters in suitable bars. If you want to appeal to housewives, TV advertising in the morning and afternoon is suitable.
Such campaigns are often too expensive for start-ups and small colombia number dataset companies. In these cases, it is advisable to use online channels (taking the target group into account). Test several differently targeted ads to see which one best reaches your target group. If the targeting is not working for some campaigns, adjust them based on the experience of successful campaigns. Develop these campaigns further if necessary and specify the target group if possible.
Utilizing the potential of existing customers
Unfortunately, existing customers are often forgotten. Depending on the product, this can mean a lot of potential is lost. With existing customers, you no longer need to invest money in branding. They are all the more interesting for targeting. How often you address them depends primarily on the product. If someone has bought a car, for example, you do not need to address them for at least the next 1.5 years. This would lead to negative branding because the customer would be annoyed. After that, the leasing contract might expire and the customer would be receptive to your offer again. With everyday products such as clothing, things are a little different. Here, a customer will buy another T-shirt even if they bought two T-shirts three weeks ago.
Variety is the key
Everyone knows them, the ads that literally follow you. Usually it's the same content that you've seen 20 times and that haunts you for weeks. But you may have bought the product a long time ago. Campaigns should therefore be varied. If you've looked at a pair of pants once, you don't want to see them for the next three months. In this case, it makes more sense to display similar or matching products. In the best case, you've even registered a purchase, which makes ads for this and probably similar products obsolete.
Don’t set your targeting too narrowly and open it up again
Targeting should not be too narrow, especially at the beginning. Otherwise there is a risk that too many potential buyers will be missed and that hardly any measurable data will be generated.
Even if you have pretty good user data over time, it makes sense to open up the targeting a little now and then in order to reach a wider user base. Especially with regard to branding, targeting should not be seen as a funnel that is becoming increasingly narrower. In the worst case, this can lead to a weakening of the brand.