media houses and publishers
Other winners of the Corona crisis are the various news magazines. Now everyone wants to be up to date and not miss out on any changes - for better or for worse. In addition, many people have more time. The number of openings and clicks has increased enormously in recent weeks. Many media companies have recognized the need for information and are also offering a special Corona newsletter. Especially in times of crisis, people are putting more trust in the large media companies and thus in well-founded reporting, rather than in the fast-moving and often questionable social media posts. Especially since false reports have been communicated time and again via these. For the media companies, one can only hope that the population will continue to rely on serious and high-quality content even after the crisis. Newsletters with the latest news can help with this. Media companies and publishers are well advised to also rely on automated and personalized content. In other words, that readers receive newsletters with content that specifically falls within their preferred areas of interest.
online retail
Online Shopping During the Corona CrisisOne obvious italy number dataset beneficiary of the crisis is online retail, if only because of the lack of brick-and-mortar alternatives. But there are clear differences: The internet giant Amazon, which sells almost everything, is doing good business and recently announced that it wants to create 1,000 new jobs in Germany. The situation is different for the online shops of the major fashion chains. Who needs new clothes when no one sees them in the home office? In general, the willingness to spend money on things that are not absolutely necessary is decreasing. Because no one knows how the situation will develop and whether they will have to go on short-time work or even lose their job.
On the other hand, companies that have switched their production to face masks, for example, are still doing well. The obligation to wear them will boost sales of masks even more. So if you have the opportunity to offer products that are urgently needed, inform your customers about them in a newsletter before the competition does. In another newsletter, add tips to your "new" products, such as on how to use and clean the masks. Even if the recipient does not need the product, your flexibility and commitment to the common good will leave a lasting positive impression.
streaming and delivery services
Other beneficiaries are digital media offerings such as Netflix and Sky Ticket, but delivery services such as Lieferando are also seeing large influxes. These companies are also seeing significant growth rates in opening and click rates. The media and delivery services will probably lose some of their profits again after the crisis, but in the long term they can still hope to build up a customer base during the crisis. Good customer care is very helpful in this regard.
Inform your customers about new offers and collaborations. Use the respective customer preferences and offer appropriate solutions tailored to the respective customer. For example, if your customer prefers to order Indian food, inform them about the new Indian restaurant in their area or include the current lunch offer in the newsletter. The same applies to Netflix and Co. tell your newsletter recipient when the new season of the series they last watched is on. If your customer likes to watch horror films, inform them about new releases in your portfolio. In these cases, a high degree of marketing automation ensures long-term customer loyalty.
gastronomy and stationary retail
Closed shops due to Corona - only creativity helps hereThe crisis has particularly affected the catering and stationary retail sectors, as they had to close completely for weeks and have only been allowed to reopen partially so far. Solutions? Even if this certainly cannot replace local business, online retail offers at least the opportunity to generate some income alongside street sales. Especially in the regional area, the use of newsletters in combination with social media is a good solution to point out available offers despite the exceptional situation.
Even if it is not possible to set up an online shop quickly or you do not want to use well-known sales platforms or delivery services, you can at least inform and serve your regular customers with regular newsletters. In addition, your company will remain in people's minds and will not be forgotten during the crisis, so that your offers will be used as soon as it is possible again.