Cases in the C2B model

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In simple terms, a case is a regular advertisement, its main goal is to show your best qualities to potential buyers. Its idea is as banal as possible: to demonstrate what a person will gain after buying your product. A case should show your company in the most favorable light to inspire trust in people.

Cases in the C2B model

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The objectives of the method under consideration may be the following:

Show the value of the service . Created something original and complex.

Attract consumers with namibia email list similar problems to you . Your potential customers will understand that you already have experience in solving such problems, which will increase their level of trust.

Warming up "cold" clients . Consumers will be able to see a real positive experience of using your solutions in life, and this will make them want to cooperate with you.

Gaining the trust of potential buyers .

Conducting an analysis of the current situation . The case helps to identify which solutions are most effective and how they can be applied in the future.

A story about a completed major project . Thanks to it, your clients can clearly see the level of your professionalism.

Talking about a bad experience and what you learned from it can help demonstrate to clients that you can admit your mistakes and aren't afraid to talk about them.

The main goal of cases is to show your product in life and tell what problems you overcame along the way, what tools you used and what you achieved.

In order for the case to be useful to you and become a real marketing tool that will help increase sales, it must be correctly presented to the target audience. To achieve this goal, you must use the largest number of possible channels. Let's consider the main ones:

Use the company's blog, website and other platforms . You can even add your case to the landing page. If you plan to regularly share interesting information with readers, you can create a special section on the website or a heading in the blog.

Post information on external resources . The Zen platform, online and offline magazines, specialized forums and portals are suitable for this purpose.

Paper media : newspapers, magazines, brochures, etc. The easiest way for you to start is to get into the local press of your city.

Offer new commercial solutions . These may be presentations or documents with proposals for cooperation, detailed descriptions of work and other important information.

Advertising and promotion on the Internet . For example, targeted advertising on the social network Vkontakte. It is also worth posting cases in all social networks that your company has.

These are just some of the areas where case studies can be useful. If you want, they can even become a new section on YouTube. However, it is worth considering that this is not suitable for every business.