Yandex.Metrica is one of the leading web analytics services in the Russian-speaking segment, which allows you to track key performance indicators of websites. The service is also provided free of charge. To use it, you need to register and add the counter code to the site.
The functionality and advantages of the service include:
identifying the most popular search queries;
audience segmentation based on demographics, geographic data and behavior;
technical monitoring of the site;
creation of click maps and user routes;
export and storage of data in various formats;
collecting information for e-commerce analysis.
Yandex.Metrica functions similarly lithuania email list to Google Analytics, providing the ability to set up tracking goals and synchronize with other programs. The service also generates reports on multi-channel sequences. The unique Webvisor tool deserves special attention, allowing you to visualize user behavior on the site.
SimilarWeb
SimilarWeb is an online service for tracking website and mobile app traffic. It offers not only basic analytics, but also SEO audits, competitive analysis, and content analysis. The only downside is that the interface is only available in English.
Platform functionality:
collecting general traffic information;
visualization of visitor statistics on an interactive map;
calculation of the percentage distribution of various traffic sources;
detailed data about the sites from which users come and where they go;
analysis of audience interests;
recording conversion actions;
creation of visual graphs and charts based on key performance indicators.
The system offers a free version with basic functionality and a paid version for a more in-depth analysis of online store promotion.
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"EKAM"
It is a cloud platform for managing products, sales and customers. Although it is not a web analytics tool, the program collects and stores key metrics for online retail:
revenue by time intervals (hours, days, weeks, months);
average check size;
total sales;
turnover with full tracking of the history of each product;
product reports with information on inventory, price, cost, profit and profitability;
most popular products;
personnel reports - who sold how much and for what amount, as well as the amount of profit from each transaction.
"EKAM"
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"EKAM" is a system for retail automation. In addition to sales analytics, it offers many additional features:
management of orders from customers;
monitoring of product balances taking into account reserves;
acceptance and accounting of incoming goods;
planning and formation of purchasing operations;
control of the financial condition of the enterprise.
The program is easily connected to any popular CMS website. You can also integrate an online cash register to send electronic checks and print the necessary documents.
To analyze web traffic, you can use different services, such as Open Web Analytics, StatCounter, Clicky, Piwik, etc. When choosing a tool, it is important to consider the size and goals of your project, business features, and budget. Since many tools can complement each other, it is worth using several solutions at the same time.
Unlike traditional business, in e-commerce you can measure almost every aspect of your business. Constantly monitoring these metrics can help you significantly improve your company’s efficiency and optimize your expenses. Start by tracking key metrics and analyzing the root causes of problems. This will improve your company’s financial results.