Coopetir. The latest in growth strategies

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Collaborate? Compete? The digital revolution has completely dismantled the classic zero-sum game that governed companies. Coopetition , a little-known term coined by Barry J. Nalebuff and Adam M. Brandenburger in 1996, was born at that turning point as a creative and coherent solution to the challenges facing companies in an increasingly complex context.

Moving away from the most simplistic Manichaeism is an option that more and more companies are opting for. Analysing your environment to know how to take advantage of each opportunity, even when these are tied to unorthodox collaborations, brings with it a wide range of benefits.

But how do you collaborate with your competitors? Today we'll tell you belgium number data more about Coopetir's new strategy , this seemingly novel technical term.

Coopetition
You may also be interested in: "What you should know about your competition before starting a business"



Financing more ambitious projects
Sharing goals does not mean sharing benefits. By seeking collaboration with competitors, coopetition , resources are obtained that would otherwise be unavailable. Coopetition is common in scientific or charitable fields for logical reasons.

For example, between two pharmaceutical companies seeking to carry out expensive research, or between two non-profit associations involved in a charitable project. Of course, you have to know what you can get in return before taking the step and strengthening relations.



Minimize risks, pursue a win-win
The premise on which a coopetition is initiated must never be destructive towards the other party. Understanding the relationship in this way is not only reductionist, but can also entail more than one danger for the future of your business. However, it is important to consider this type of agreement from a different perspective than that known in political pacts.

Your company does not have to give up anything if you know what to share, keeping safe the information that is crucial to the differential value of your brand. You must assume joint costs and exchange business ideas, always maintaining the essence.



Legal caution when coopetition
Opening the doors to another company means revealing certain sensitive information. It is understood that in a prior concession of interests, both parties agree on terms that will later make it easier to avoid legal problems. Even so, a collaborative move towards competition is always susceptible to generating friction that can lead to much larger legal conflicts.

To avoid this, it is important to ensure complete transparency during the process and to have full knowledge of antitrust laws , which are designed to promote competition in the market by controlling price irregularities and other unfair marketing techniques.



Take advantage of benchmarking
In addition to relying on resources and ideas, co-opetition also allows you to learn. Benchmarking refers to the technique of analyzing the competition in order to acquire new knowledge that reinforces your own company's weak points. In a collaborative context, it is possible to acquire the most interesting information at a lower cost, without market research or espionage.

It is not about copying, but about assimilating information about one's own objectives and strategies . With a transparent understanding of the philosophy of this approach, it is possible to obtain benefits that go far beyond short-term opportunism.



Different forms of coopetition
The context determines the type of collaboration that can be established with the competition. And according to this, there are different ways of achieving the same objective. This is true for large companies as well as for a family business with ambitious goals.