How to Increase Social Media Engagement for B2B

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Did you know that 50% of the world's population uses social media? Therefore, appearing on them is not enough (and even more so in the B2B world). You can't post without any order or strategy and expect something to happen. As you already know, engagement is the action of creating an emotional bond between a company or brand and its community on social media. It is a key element for the success of your Social Media Strategy , since you will get your client to be the best promoter of your products and services.

To measure engagement, we use the Engagement Rate:

engagement rate EN

Depending on its value, we will get:

Between 1% and 3.5% : good engagement rate
Less than 1% : low engagement rate
More than 3.5% : excellent
Remember that you need to analyze where your hungary telegram number database audience is located, that is, it makes no sense to be present on all social networks if your target audience is not there. At mbudo, we tell you how you can increase engagement on each of your social networks for B2B.

How to improve engagement on social media?
There are many ways to improve engagement, below we tell you the most effective ones:

1. Community building
The first thing you should do to create a community is to segment your audience, since the messages will be more effective. The best way to segment it is by creating your Buyer Personas .