Buyers of premium smartphones

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Name: Oleg, 27 years old.

Place of residence: Saint Petersburg.

Marital status and children: not married.

Field of activity and income: small business owner, monthly income - 170,000 rubles.

Position and challenges: Manages a budget us companies board of directors email list furniture manufacturing company.

Needs and motivation: To successfully negotiate with partners and clients, Oleg needs a premium smartphone that emphasizes his status. He only considers flagship models from well-known brands to maintain the image of a successful businessman. Oleg is also ready to invest in expensive accessories made of natural materials, such as leather and semi-precious stones.

Example 3: Buyers of custom-designed jewelry
Name: Marina, 27 years old.

Place of residence: Moscow.

Marital status and children: married.

Field of activity and income: manager, monthly income - 40,000 rubles. Receives higher education in the specialty "economist" in absentia.

Position and challenges: Customer Service Manager, low-pressure job.

Needs and motivation: Marina wants to stand out and have stylish jewelry that will highlight her individuality. She prefers unique items, so she chooses handmade, custom-made jewelry. Marina values ​​exclusivity: each accessory exists in a single copy, and she likes to show off her new items to colleagues and friends.

Of course, there are other categories of buyers who may be interested in a specific product. However, in order to create a successful customer profile in sales, it is important to consider their needs and motives. If this is not done, marketing efforts may be in vain.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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Features of a portrait for B2B
A B2B customer profile is made up of information about the decision maker, as well as the company and its activities.

Let's look at the key aspects:

Business scale: small startup or large federal organization?

Markets : Does the company operate within a city, country, or worldwide?

Customer needs : What needs (internal or external) are you helping to meet? For example, training staff or attracting specialists.

Number of employees : How many people work in the company?

Industry and sector : What field does the organization operate in?

Economic indicators : annual turnover, sales volume.

Target audience of advertising : who are the advertising campaigns aimed at - the owner, the technical director or the head of the sales department?

Examples:

Business needs : for a company in the B2B sector, for example, office supplies play an important role. Based on the customer profile, you can create an individual commercial offer for wholesale supplies of office supplies, aimed at corporate structures.

Geographic coverage : for international organizations operating from a single warehouse, it is important to establish efficient logistics. We can analyze competitors in the regions where delivery is planned and offer optimal rates and terms.