Mistakes in Using Image Advertising

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If you notice that values ​​such as low cost, wide product range and unique selling proposition are no longer of interest to the audience, then it is time to offer new opportunities and higher values. Quite recently, customers turned to companies providing a certain service or selling specific products, and now preference is pharmaceutical email lists given to companies providing a range of services.

Mistake #1: Too early
Some companies invest heavily in advertising and then become disappointed because of its low efficiency. Image advertising is launched only if you already have a hundred or two clients and 100% confidence in your product and employees.

Remember that to create an image you need a solid foundation. You need to give the impression of being a united team:

professionals united by one idea;

allies creating and implementing new projects;

inventors who highly value and treasure the company's name.

For people to trust you, you need to have a permanent, close-knit team. Put yourself in the consumer's shoes and imagine that every time you contact a company, you talk to a new specialist. What would you think of this company? Hardly anything good.

3 Mistakes in Using Image Advertising

Source: Mer_Studio / shutterstock.com

If the product you offer is not yet very popular and has not won the audience's recognition, then there is still some risk. It is difficult for people to understand what they are being offered, since it is a virtually unknown product that no one knows anything about and cannot make an association: company - product.

Mistake #2: Hoping for a quick influx of clients
Image advertising is a kind of foundation for future effective activity. As a rule, it does not contribute to a quick influx of customers. It forms a base for those who regularly make purchases.

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Image is a company's statement about itself, information about the advantages of the product, the features of its work and its loyal attitude towards customers. The main goal of image advertising is not to attract customers, but to focus the audience's attention on the uniqueness and achievements of the company. Customers who have been using the company's services for a long time attach great importance to such information. Consumers who have not yet made a purchase may find it interesting, but nothing more. It is much more important for them to know what the product is and the conditions offered. They do not associate the product with the company name at all.

Some of you may have a logical question: why waste energy on retaining a client who is already buying the company's product? The fact is that investing in image advertising is a direct saving, but only if the company really has the values ​​that it communicates to the consumer. You receive your stable income from clients who are already accustomed to using your company's services. Thanks to them, you can plan the management and development of your business, so it is especially valuable to you. A new client does not always use the company's services again. Image advertising is needed to turn a new client into a regular one.

Mistake #3: Requires large investments
Image advertising is quite expensive, and its effectiveness is practically not monitored. There is only sense in conducting an image advertising campaign if targeted advertising cannot bring additional income.

You shouldn't make large investments in image advertising if your budget doesn't allow it. It's better to wait, correct the existing shortcomings, and then start working on forming an image. Until such an opportunity arises, use the methods that are currently available to you to attract clients. If your plans include further business development, then you will still have time to test the possibilities of image advertising.