What salary to offer a marketer

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It is best if the salary consists of two parts: a fixed tariff rate and a percentage of the results of work. Moreover, the salary should cover the costs of essentials: food, travel, household needs.

In order for an employee to perform his duties well, he must be confident in the future, and for this he needs a stable income. A marketer does not owe anything to anyone, therefore, if occupant resident lists he wants to, he works, and if he does not, he does not.

Where can I find a marketer?

Everything is clear with the salary. Let's look at the second component of the salary. How to correctly calculate the percentage of the labor result? This can be done using one of the formulas.

Formula #1
Let's assume that a company needs to receive 100 applications monthly. Let's agree that the average salary (Z) of a marketer is $500. If the owner immediately gives away such an amount, he is taking a big risk. It is better to act as follows: to the fixed rate (Zs) $300, add the monthly lead plan (L) and allocate funds for the media budget (M). To reach the conditional $500, $200 is missing, which we divide by the planned number of leads. We determine the price of one lead. Thus, the 1st formula for calculating wages is ready:

Z – full salary;

Zs – fixed salary (rate);

L – number of leads for a specified period;

k – the price of 1 lead for an Internet marketer, which will be included in the salary.

We see that the employee has a salary, and the company has a lead indicator. If we proceed from this form of accrual, then the employee's interest in the result, that is, in attracting the largest number of leads, increases significantly. Do you agree that this is beneficial to both parties?

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There are a number of Internet channels that can be used to attract leads. Among them are expensive and not so expensive, with high and low efficiency. Moreover, any business is interested in getting the maximum response from the audience and saving on it. A marketer, on the contrary, is ready to pay almost any price for effective promotion, since his salary directly depends on the result.

The risk for the owner is that in the pursuit of results, the marketer may spend the budget irrationally. Therefore, we recommend acting as follows:

develop and approve a monthly lead target plan;

determine the maximum monthly marketing budget;

establish the frequency of submitting reports on the expenditure of funds and the results of work;

make the necessary adjustments to the next month's budget (if necessary).

An Internet marketer is able to get the planned number of leads without spending the entire monthly budget allocated for promotion. If he really succeeded, then it is worth encouraging him by paying a percentage of the saved funds.

When developing a monthly goal plan, it is necessary to focus on realistically achievable indicators.

Attracting leads is associated with the risk that they may be non-targeted. This is manifested in the following way: the user leaves a request and the sales manager contacts him, but during the phone conversation it turns out that the interlocutor does not need this product or service at all. The results of the call are entered into a table or CRM. No one is insured against attracting non-targeted leads - they will be. It is important to have as few of them as possible.