The authority of the website and the user experience. Among the main Google SEO changes that this update has brought, we can highlight the following: More weight has been given to Machine Learning algorithms and artificial intelligence algorithms 2024 , such as RankBrain and BERT, which are capable of better understanding natural language, context and users' search intention, and offering more personaliz and accurate results. These algorithms use advanc machine learning and natural language processing techniques to analyze user queries and web page content and find the best matches.
This allows Google to show more relevant results that match what users are oman telephone directory searching for, even if they use complex or conversational phrases, or have specific preferences or nes. The importance of C web performance metrics that Google uses to measure user experience, has increas. These metrics are: loading spe (LCP), interactivity (FID) and visual stability (CLS). Google has announc that websites that meet Core Web Vitals standards will have a competitive advantage in SEO ranking.
Core Web Vitals are indicators that reflect the user's perception of the quality and ease of use of a website. Loading spe (LCP) measures the time it takes for the main content of the page to load. Interactivity (FID) measures the time it takes for the website to respond to the user's first action. Visual stability (CLS) measures the frequency and magnitude of layout changes that occur during page loading. These metrics directly affect user satisfaction and loyalty, which is why Google considers them essential to offer a good user experience.