User experience should drive your actions

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If you want to manage your brand with branding , you have to understand one thing: the experience the user has with you is key to start winning them over to the point of making them fall in love.

To do this, you will need to define and establish the tools that will help you in this difficult task. From a “good morning” greeting on social profiles, to the most memorable shopping loadrunner protocol list experience you can provide, all count towards completing this step.

Providing value will make the difference
Finding an aspect or attribute in your brand that makes it different from the rest is another key that will make your brand stand out from the rest. Although it is not easy, if you make an effort to know your weaknesses and strengths, you will probably be able to find a differentiating element.

Personalized attention on social media can be an action that sets you apart from the rest. Personalization of a product or service is another option that will help you create good branding.

The important thing here is that you understand that having a low cost in your services and products is not the only way to conquer the market. If you don't believe us, ask those who prefer to have a coffee at Starbucks and not at the ordinary coffee shop on the corner of their house.

Those who prefer to have a coffee at Starbucks clearly prefer a thousand times more to feel well attended to and pampered by the attention that this chain of stores provides than the low cost of the coffee shop that is on the corner of their house, which also has quality and cheap coffee.

Prestige will make you an irresistible brand
We've already mentioned this, but if you can't find a way to make the market want to buy from you above your high prices (if that were the case) they will hardly find you irresistible.

Let's take the example of Apple again. Who among the users of this brand does not believe that the products are high-end, of quality and that using them gives it a certain prestige?

Another example: Who doesn't feel exclusive driving a BMW? These luxury car brands, or in the same case as Apple, have sold the idea that their products are prestigious and that using them makes you stand out from the rest.

This can be an element that sets you apart from the rest of the competition. The question is how to act to achieve it.

Branding Examples
We have already mentioned some brands that have taught us lessons on how to do branding, however it is necessary to expand a little further to explain what things or actions have made them so successful.

Coca Cola
When we talk about marketing , branding or any topic that deals with how to sell successfully, Coca Cola must undoubtedly be mentioned.

A brand that gives us thousands of lessons on how to be a successful brand and on this occasion, we will delve into its way of doing branding.

Lesson 1: Coca Cola has taught us that the basis of branding is to make a good product that customers like. The secret is that what you say about your brand, the customer can confirm by trying it. In addition to boosting your intentions a little with a little viral marketing, but this is a topic for another post.

Lesson 2: Telling a story and knowing how to do it is another of the secrets of branding and a lesson that Coca Cola teaches us every chance it gets. Who hasn't seen the brand's commercials? Surely you have felt moved or excited by one of them.

Lesson 3: Advertising is synonymous with branding , the trick is that advertising has a positive impact on the audience, when this happens, the result becomes good branding, when not, you simply fail.

Lesson 4: Branding is about connecting with emotions. We have repeated this several times and Coca Cola highlights this point. As an example, do you remember the Coca Cola campaign in which the cans had names?

Lesson 5: You have to promote your brand where there is a passionate market. Coca Cola is always sponsoring or at least having a presence at sporting events. Being close to your consumers when they are experiencing a unique and invaluable personal moment makes you invaluable to them.