How to Use Google Analytics in WordPress Efficiently

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Google Analytics is the platform that gives you the tools you need to better understand all your users and customers.

Since its inception, Google Analytics has undergone a series of changes that have allowed it to become an innovative tool with which companies can obtain an exhaustive analysis regarding the type of visitors they get through their websites, blogs or even their social networks.

Two of the roles in which he has excelled leads for commercial real estate the most are SEO measurement and analysis , as well as content marketing.

Google Analytics is able to extract important and specific information corresponding to the crowd that visits your website.

This platform goes beyond knowing the sex, age, nationality, how long people spend on the page, the type of device they connect from, and even how they got to the website.

In addition to the above, Google Analytics, through its metrics, gives those who use it the opportunity to broaden their vision of their business so that they can know how to implement strategies to increase their sales and their notoriety among the target audience.


Google Analytics is a web analytics tool developed by Google. It provides information about the people who visit web portals, and also provides reports with relevant data regarding follower monitoring, bounce rates, results of online marketing campaigns, content with the highest number of visits, and, among other data, user behavior.

This free tool works by collecting data using information from cookies, browsers and JavaScript code.

If you want more information, we invite you to take a look at the following video:



Now that we know what Google Analytics is and how it works, we will teach you how to use Google Analytics correctly in WordPress.

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How to use Google Analytics in WordPress
1. Know or learn about your audience
You can do this by conducting a survey or you can go to the Google Analytics section “Audience” and then “Overview” where you will find reports and data regarding your audience.



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2. Know how people get your blog
There are several ways to obtain this information, one of them is to select the Google Analytics space in WordPress and extract important information in the “Overview” section, which is located in the section called “Acquisition”.

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3. Increase the number of visitors
In this case, you can review the report in the “Acquisition” section, followed by “Overview” where you can find out exactly which social network has driven the most traffic to your blog.


4. Know what content or article your readers prefer
In this case, you should go to the “All Pages” section, which you will reach through “Behavior”, then “Behavior Flow”, “Site Content” and finally “All Pages”.



Once there, you will be able to see a table that specifies, with figures, the average time that people spend on the page. You will also be able to see the bounce and exit rates.

5. Time spent on page: This is a very important point, as it allows you to know on average how much time people spend on your page. You can find this information in “Time on page” in the table that appears in “All pages”. For example: