What is a Business Profile on Instagram?

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A business profile on Instagram is relevant for anyone who plans to promote a product or service on the Internet. This is one of the fastest growing and actively developing social networks, covering a billion audience around the world.

Creating and setting up a profile does not take much time. More attention will have to be paid to the design and promotion of a business account. Read on to find out how best to do this.


A business account is an organization's journalist email list profile on Instagram. It is linked to the same company's page on the social network Facebook. The profile has various functions and other additional features that allow you to effectively sell your product.

What is a Business Profile on Instagram?

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The account contains contacts for prompt communication between customers and the seller: address, phone number, email. It is also possible to attach links to the product, a button containing a call to action. With their help, potential buyers go to the company's website or blog to get acquainted with the product.

Essentially, a business account is:

convenient way to communicate with users;

detailed statistics covering all posts and subscribers;

an operational method of advertising a product.

The business profile connects applications for selling product items, sets up targeted advertising, and displays statistics.

Statistics show all profile visitors. Based on this data, you can draw a conclusion about the number of people interested in the product or service. Processing statistics will help you find the optimal time to publish posts, create useful texts, pictures and videos - in a word, attract as many buyers as possible.

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Alexander Kuleshov
Alexander Kuleshov
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With the help of a business profile it is possible to:

increase brand awareness;

increase sales;

implement a product promotion campaign.

Instagram is working on new account capabilities, introducing functionality, improving its quality, and achieving comfortable conditions for productive work of users.