How to increase your brand's influence with customers

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When it comes to digital marketing, here are some ideas:

Increase your authority by publishing content that showcases your knowledge in the field you work in. Tutorials showing how to use your products and services are also a good place to start.
Show that you are up to date with the latest developments. In your posts and communications on social media, it is best to position yourself as a reference – so it is important vp administration email database to know about innovations that affect your products and services before your consumers do.
Be very responsible in your communication with customers when problems arise with products and services, and also when receiving criticism. A reputable brand accepts and welcomes what is said about it, and responds politely and putting the well-being of consumers first. Your role is to resolve the situation as quickly and courteously as possible!
Incorporate fun elements into your communication to create an emotional connection. Memes adapted to issues surrounding your brand’s universe or more light-hearted videos are a good way to do this. This last point can make all the difference: including a bit of irony in your communication with customers creates a sense of complicity and conveys intelligence.
Trend #6 TikTok Economy
Yes… the TikTok Economy is here to stay! Since its inception, the social network has been very focused on spreading viral videos. It positions itself mainly as a way for people to create content together and share it! After all, who has never seen that latest dance that was replicated by millions of users through their own accounts?

Photograph of two influencers recording a fashion video on TikTok. NRF 2024 marketing trends. “There’s no escaping it anymore: TikTok influences consumer behavior and you need to learn how to use the social network for your brand.” Marketing Mentor.
TikTok has a huge influence on new generations.
But what was strange was that, unlike platforms like Instagram and Facebook, which, due to their organization and tools, favor the creation of content by brands, TikTok seemed to be focused exclusively on users. However, the network began to influence the purchasing behavior of these people, who are mainly part of Generation Z – and this means that your company can also capitalize on this influence to boost sales through digital marketing!