Stages of organizing social marketing

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Step 1: Defining the Problem
It is important to correctly identify the root of the problem, because all subsequent work depends on the results of this stage. Efforts can go down the drain without proper preparation.

Insufficient detailed and deep study of the issue will result in an ineffective action plan. It should not be forgotten that the problem analysis should be conducted through the prism of interior designers email list the target audience. The most popular and effective method of detecting and analyzing a problem is brainstorming.

Problem Definition

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Stage 2. Formation of a portrait of the target audience
After defining the problem, it is time to work with the target audience. First, the main array is divided into subgroups and those of them to which the social marketing project will be directed are determined. If there is government funding, it is important to include disadvantaged groups of the population in the target audience.

Stage 3. Additional target audience analysis
At this stage, it is important to thoroughly study the selected target audience. The collected data will help to draw up a detailed plan for implementing the social program into life.

Step 4: Drawing up a detailed plan
For a project to be effective, the implementation plan must include the following points:

What replacement will be offered to replace the current product.

How can a customer obtain a new product?

Expected positive outcome of the acquisition of the proposal.

A timeline showing the timeframe for completing the plan.

Stage 5. Research of changes in target audience behavior
Changes in lifestyle are perceived favorably by the target audience only when people have the opportunity to assess the risks and positive aspects in advance compared to the current situation. So it is important for social marketing specialists to work out in detail the scheme of future changes before presenting them to the target audience.

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Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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Step 6. Developing a proposal
Social marketing technology implies that the public will be presented with a product capable of influencing the formation of behavioral models. It is this specificity that distinguishes social marketing from classical schemes for applying a market promotion strategy.