Definition and analysis of the target audience
It is advisable to start with the concept of "target audience". This is a certain group of people united by common interests and needs, who will be interested in buying a specific product or will respond positively to offers during a telephone conversation. Therefore, it is important to determine from the very beginning who your potential buyers are.
Segmentation of target audience
The main task in developing a marketing strategy area code philippines mobile is audience segmentation. This process involves dividing the audience into small groups based on various criteria. Segmentation can be based on geographic features: region of residence, population density and size, or climate conditions. Division by demographic characteristics: age, gender, marital status, profession, nationality, religion, etc. Psychographic parameters are taken into account: brand loyalty, frequency of purchases, budget, payment method preferences, etc. CRM systems are often used for effective segmentation.
Segmentation of target audience
Source: shutterstock.com
By identifying your potential audience and dividing it into subgroups, you can develop targeted marketing strategies that suit the characteristics of each population.
Creating an information hook
The main goal of an info-hook is to interest the client, to engage him in a dialogue, which contributes to the successful conclusion of the deal. Examples of how to create an info-hook:
announcing significant changes in the company's work;
confirmation of previously established agreements;
message about company news, promotions or discounts;
appointment reminder;
request confirmation of the decision made from the buyer;
collecting additional information about the client to prepare a commercial proposal;
notification of upcoming changes in pricing;
invitation to events.
The use of a CRM system together with IP telephony allows for the effective use of various informational occasions addressed to specific segments of the target audience. By correctly selecting and presenting information, you can set the date and time for calls, define the task for each group of subscribers and describe the details of the offer. This approach ensures the relevance and appropriateness of communications.
Read also!
"How to get contacts from a client: the most effective methods"
Read more
Developing a Dialogue Plan
Creating a dialogue plan is the main stage in the strategy of telephone appeals to subscribers. It should be a carefully developed scenario, taking into account potential answers, reactions and objections of clients, which contributes to the effectiveness of the call.
The scenario is developed both for calls through an operator and for calling clients by a robot using an IVR menu, where the subscriber is provided with various options for action.
Key aspects in organizing calls to clients
When planning a calling strategy, it is necessary to consider: the time of the call, its quantity and the number from which the call is made. Let's consider these aspects in more detail.
When is the best time to call clients? The ideal time for this can be suggested by the client themselves. In the absence of such information, one should be guided by generally accepted recommendations.
Key aspects in organizing calls to clients
Source: shutterstock.com
For B2B (business to business) clients, the ideal time for telephone negotiations is business hours. During the day, the effectiveness of communication is distributed as follows:
from 8 to 9 - the greatest efficiency, clients have not yet become immersed in work processes and are open to negotiations;
from 9 to 17 - average activity, the day is already filled with various tasks;
from 5 to 7 pm – activity increases again, the main workload is already behind us.
For the B2C (business to consumer) sector, the best results in telephone communications are usually achieved before and after work, as well as on weekends.
Each of these recommendations is universal, but the unique characteristics of a particular case should be taken into account.
The frequency of calls to the client depends on the purpose of communication: information, sale of goods or services. In case of notification of new promotions or changes in conditions, one call is enough. When it comes to sales, the situation may vary: sometimes one call is enough to conclude a deal, sometimes it is worth giving the client the oppo