Make the coupon field invisible

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Without promo codes, the payment process becomes easier and customers do not interrupt the transaction, which helps to increase sales. For example, a popular online women's clothing store significantly reduced the percentage of abandoned carts when it stopped providing coupons. Moreover, this led to an increase in conversion (from 3.8 to 5.1%) and additional profit ($1 million).


Usually, the coupon field is made healthcare email list bright to attract the attention of customers, offering to find a discount code - this becomes the main problem of the resource.

You can get out of this situation in the following way: instead of a large bright window, place a regular text link, the location of which will be known only to the owner of the coupon.

Find an alternative to coupons

To attract customers' attention and motivate them to buy, you can use a variety of marketing techniques that, unlike coupons, do not lead to abandoned carts and do not harm your business, such as gift certificates, "1 + 1 = 3" offers, discounts, free shipping, and others.

Lack of technical support when making a purchase
Most online stores have a fairly high level of customer support. Employees help the buyer go through all the stages of shopping, but when starting to complete the transaction, the user is left alone with all the technical difficulties.

Not being able to contact customer support at the final stages is a big mistake, as this is usually the moment when things are most difficult for the client.

Don't forget that conversion largely depends on the client's mood, so he should experience only positive emotions.

Satisfaction . The payment process should not be negative — make it as simple and enjoyable as possible so that the customer maintains a positive attitude. Without giving the buyer the opportunity to contact the support they could have contacted at all previous stages, you disappoint them and contribute to the emergence of another abandoned cart.

Completion . When shopping, a person experiences emotional stress, he gets tired of the need to constantly compare something, choose the most suitable thing, weigh all the pros and cons. At the final stages, the client should understand that the long-awaited end to his torment is finally coming. For this, you can use the progress indicator of the order, which effectively relieves emotional stress.

Confidence . When starting to pay, the user begins to have serious doubts about the need to buy. For a successful conversion, it is necessary for the buyer to be confident in the correctness of his actions. This can be done by placing images or descriptions of the selected products.

Security . Visitors need to be sure that their interests are reliably protected and that they will be able to return the item if it does not suit them. Therefore, the payment page must contain information about the guarantee and return policy.