Basic forms of customer surveys

[subornaakter20]

When choosing a type of survey, you need to focus on the usual forms of communication with the audience. It will be much easier to do this if you already have an effective communication channel through which you maintain contact with clients. If you do not have one, then you will have to choose a method that matches your capabilities and allows you to solve the tasks at hand. There are several fairly effective forms of surveying the target audience.

Company website

Pros: News site visitors are accustomed healthtrax corporate email list to this form of survey. Some companies conduct customer surveys to collect data for A/B testing of the site. Google Forms or SurveyMonkey are also suitable for this purpose.

Disadvantages: To implement such surveys, you first need to make sure that you have sufficient daily traffic.

Email newsletters

Advantages: if you have a database of email addresses, it is quite easy to conduct customer surveys for your store. This is not surprising! After all, today there are many free tools available for creating questionnaires. For example, the same Google Forms or SurveyMonkey.

Basic forms of customer surveys

Source: shutterstock.com

Disadvantages: very low response rate (no more than 10%). As a rule, users rarely respond to such messages. And for a variety of reasons. Some do not even open the mailing lists, some are too lazy to respond, and some are simply not interested in them.

Partner sites

Advantages: this form is very suitable for planning cross-marketing campaigns, etc. If there are not enough visitors to your site to conduct a full survey, you can agree on this with a partner.

Disadvantages: quite a complicated method, since to implement it you need to have suitable connections or pay a decent amount. In addition, it is necessary to analyze the partner site so that it turns out to be a really suitable resource with a worthy audience (the number and quality of responses do not always correspond to each other).

Social media

Pros: A form that is ideal for getting to know your subscribers better and increasing visitor engagement. This is why we would recommend conducting customer surveys more often using social media.

Disadvantages: This form is only suitable if the majority of the group's subscribers are your target audience.

Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!

In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.

What you get for free:


5 Key Metrics to Increase Profits by 220%


The Secret ROI Formula: Instant Advertising Efficiency Calculator


Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes

We have prepared all the documents and templates with formulas for you. And yes, it is FREE:

Download documents for free
Already downloaded
153412

Offline questionnaires

Advantages: offline surveys are used by many restaurants and stores. This is a good way to conduct a customer survey on the quality of service and recommendations of visitors. Compiling and distributing a questionnaire is not difficult.

Disadvantages: due to the long processing of data, it is impossible to establish a prompt response to requests. As a rule, a small number of visitors are involved in the survey, since many do not like to fill out questionnaires at all.

Conducting an interview

Advantages: This form is suitable for obtaining relevant customer feedback. Several types of oral surveys are used: individual and group (or focus groups). Their goal: to identify the reasons that influenced the attitude towards a specific product, brand or service.

Disadvantages: interviews require more resources than telephone surveys of customer service quality. It is also worth considering that not everyone will be willing to make contact.

Customer surveys by phone

Advantages: if the task is related to identifying the opinion of clients, then a telephone conversation is the best way to solve it. Live communication allows you to find out such nuances that cannot be established when filling out a questionnaire.

Disadvantages: telephone survey is quite a troublesome undertaking, as this form requires a large client base and recording of responses. Which, as a rule, takes a lot of time and effort from employees.

Mobile applications

Advantages: usually users who install a mobile application do so consciously, which means they already have a loyal attitude towards the product. The main advantage of this form is the ability to quickly conduct a survey. It is convenient and saves time. Thanks to the use of mobile phones, company employees can survey several thousand users within 3-5 days.

Disadvantages: Apps have a limited audience. While customer surveys may allow you to calculate your net promoter score (NPS), they are unlikely to measure brand awareness.