B2B (Business to Business) is a type of online store that conducts business between companies, for example, wholesalers selling to retailers or manufacturers selling to distributors.
Commercial transactions between companies are different from transactions between establishments and consumers. Commercial policies, payment methods, website navigation and the platform are some of the factors that distinguish B2B and B2C e-commerce.
Main characteristics of a B2B:
More sales channels – resellers, distributors, representatives
Large volume of sensitive company data
Relationship defined by a contract, terms and conditions
Purchases based on credit limits maintained between the parties
Specific prices/promotions for each business segment
Complex back-end systems
Integration with ERP system
High volume of items per order
Differentiated payment methods
How to develop a B2B?
To develop an e-commerce, planning is necessary that takes into account:
Market Analysis
Business strategy
Financial viability
Definition of the area of activity
Infrastructure
Backoffice, CRM and ERP integrations
Website development
Digital Marketing
Financial services
Risk and fraud analysis
Content management
Management and logistics
Promotion, sales and relationship channels
If you already have a business and want to expand in south korea whatsapp data the online world, planning is easier, after all, an existing and established brand has a business plan, and it only needs to be reviewed and adapted, considering the variables of the digital world.
Just like in a physical store, it is necessary to choose suppliers, partners, platform and infrastructure providers, website developers, marketing campaigns, etc.
To undertake in the virtual environment, it is necessary to choose the ideal platform. There are 3 types of e-commerce solutions:
Open source platforms – open and free code.
Hybrid platforms – open source code is customized for the client.
Proprietary platforms – with their own code, belonging to the company that provides the service for the virtual store to operate.
Although the open source platform is more accessible and free, customization and code security are necessary, and this can be a burden when it comes to keeping the business up and running. It's the typical cheap thing that ends up being expensive.
Hybrid and proprietary platforms offer customized options, system instability support, and security. When choosing the best platform option, you need to consider that your online store has no geographical limits, so you should choose a platform that meets your needs today and for at least five years. After all, any platform change is complicated for both your company and your customers.
Regardless of the platform chosen, it is necessary to integrate inventory management, financial management, accounting, and invoice issuing systems. All of these processes are called the e-commerce Back Office. Generally, it is not included in the e-commerce platform and must be purchased from a specialized company. ERP and CRM are two types of solutions for information integration and management.
The page should be designed to highlight the brand and make the visitor experience attractive and enjoyable, with fluid, functional and responsive navigation. In addition, it should prioritize security and the relationship with your customer.
So, plan your e-commerce well, choose the best platform, develop an attractive and responsive website, advertise your products/services, and manage your business efficiently.
Developing an e-commerce involves the process of development, marketing, sales, delivery, service and payment for products and services negotiated with customers.