Viral Content and Viral Marketing

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Viral marketing is familiar to most of us. An advertising slogan, a short video with an unexpected ending or plot, a banner that has become a meme and is sent to each other on social networks - all these are examples of viral marketing. This content promotes itself, increasing the popularity of the brand.

Every businessman dreams of such self-promotion: you make one advertisement, and most people distribute it for free, and everyone knows about the company. But is it possible to do fronk oil email list this on purpose or are viral videos a kind of enlightenment that happens once and never returns? We will figure it out in our article.


Virality is a characteristic of material that was published on the Internet and spread across the Web without the influence of optimizers. Viral content arouses such strong interest in users that they are ready to share the material they saw or read on their page in a social network. Such creativity is part of viral marketing and is promoted at a tremendous speed.

Viral Content and Viral Marketing

Source: M Isolation photo / shutterstock.com

Any material has a chance to go viral. But it is rarely possible to predict this in advance. As an example of viral content, we can name one of the most popular videos on YouTube - PSY - GANGNAM STYLE (강남스타일) M/V. It was circulating on the Internet for a long time. People willingly shared links on their pages. The video was gaining views at a furious pace, and probably all Internet users saw it. This story can repeat itself with any article, music recording or other material.

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However, if your goal is to make such content intentionally, you will have to work hard. It can take a lot of time and money to create something creative. But the hardest part is coming up with an idea. If you have made a spectacular video, but there is no interesting idea in it, then don’t expect your million views.

Viral marketing is an advertising campaign based on viral content. Its essence lies in the network mechanism of distribution. This means that the value of information increases with the growth of coverage. The audience size can grow at a tremendous speed. However, if the material does not go viral, the advertising campaign will not be successful. And this cannot be predicted in advance. That is, you can spend money and shoot a cool video, but users will not appreciate it. And vice versa, low-quality content can take off and spread across the Internet surprisingly quickly.

What kind of material has a chance of going viral? Anything. And don’t be surprised by this.

Videos, audio recordings, including podcasts and vlogs.

Blog articles, news feed posts, social media comments.

Interactive content. A good example is the popular "Funny Farm".

Infographics can also go viral. They convey complex information to the public in a simplified, structured form.