Find out what will be trending in the digital world and will help you with your business throughout the year.
It is a fact that 2020 was a year of great growth in digital marketing. With the pandemic, companies were forced to migrate to the online world, adapting to the new reality and new consumer habits. Now, even with activities returning to normal, carrying out any transaction online will continue. Consumers have become accustomed to the practicality and convenience of buying online and will continue to do so. Therefore, we have brought you what the digital marketing trends will be in 2021 so that you know what to add or continue using in your strategies.
Digital Marketing Trends in 2021
REAL-TIME ENGAGEMENT
Remember those live streams that were a hit at the beginning of the pandemic last year? They will still be an excellent way to bring a feeling of closeness to the audience.
Even though this craze has passed, live streams will line data continue to be an excellent option for engaging with the public in real time.
But remember: the intention is to make the audience feel present. Therefore, open up space for questions, messages, bring in guests and interesting content to encourage audience interaction during the live broadcast.
DATA ANALYSIS IN CONTENT
This trend will always be on the rise when it comes to digital marketing. You need to be careful about the content you publish for your company.
In a good strategy, analyzing data from content created helps in the production of future content, as it allows you to know what engages the public and what doesn't. This allows you to focus on the quality of the content rather than the quantity.
These days, daily posts aren’t as effective as they used to be. Many of them don’t answer followers’ questions or solve their problems.
Therefore, the trend is towards slower production with richer, more interesting content that really makes a difference for the consumer.
Learn more about data analysis by clicking here .
SEGMENTATION TECHNOLOGIES
If you already use Google Analytics to segment your audience, you should know that it has gained a new version that promises to contribute even more to the segmentation of your campaigns and advertising strategies on Google Ads.
INFLUENCERS
They gained a lot of space in 2020 and will continue to act, and a lot, in 2021. It is a strategy for you to communicate with the public using a person who speaks, acts and is like them.