Visual examples of tripwire in the sales funnel

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A razor for one dollar

"Take advantage of this unique opportunity to try several different razors for the price of one dollar. We are confident that you will like them all, and can send a month's supply today (free shipping)."

Seven Dollar Report

"For just seven dollars right now dj email list you can get 100 effective methods for attracting traffic."

Two credit card knives for $9.95

"We offer you two credit card knives absolutely free."

The trick is that the person has to pay for the delivery. Once the transaction is done, he becomes a buyer.

Keyword Research Software for $10

"Collect a list of the most popular user keywords specifically for your field of activity. A special freshkey will cost you only $10."

Whatever your business, there is always a "catchy" tripwire for any business. It doesn't matter whether you sell a simple product (service), software, real estate or an entire production facility. If you sell candles, then your tripwire is wicks, guitars - offer cheap picks first, etc. If your main product is all kinds of films, then the tripwire here can be a special stretch film for wrapping pallets.

Examples of presenting the main product in the sales funnel
Apple

This is perhaps an example that deserves admiration. It is no exaggeration to say that Apple's iPhone has captured the hearts of millions of users around the world. The company receives a huge portion of its profits from sales of this device.

The iPhone acts as the main product around which the rest of the product line is formed. This is the iPod, AppleWatch, MacBook, all sorts of accessories for these gadgets, etc. Setting up an automatic sales funnel here does not begin with "luring" people into the store for headphones to attract attention to phones. Buyers themselves are ready to stand in line for them.

KFC

Almost everyone is familiar with the international chain of restaurants, the main dish of which is incredibly tasty, breaded and fried pieces of chicken meat. This is the company's main product. But you can also order all kinds of drinks, salads, sandwiches. Their sale brings in huge profits. It is unlikely that anyone comes to KFC just for a bottle of cola.

Adidas

The main product of the concern is sports shoes, clothing, equipment and high-quality goods for tourism. The brand is mega-popular. It is advertised by world-famous athletes, for example, Zinedine Zidane, David Beckham. Along with the main product line, the company now produces a huge number of all kinds of accessories, perfumes, casual clothing, etc. And yet the main product does not change over the years.

Tesla Motors

We are talking about the American company Tesla Motors, whose main product is electric cars. Of course, the market offers a wide range of additional products in the form of accessories for cars, branded clothing. You can even buy household solar batteries from this company.