Use truthful information and content

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Please note that all sources and foundations mentioned in your white paper must be truthful, meaning they include data and sources that the reader can validate for themselves.

This reflects two very important things about you: first, that you worked hard to offer good research; second, that you were thorough in offering real, concise and accurate content and information.

Design is important
As we have already said, this type of chiropractor email address document has a certain technical meaning, but it does not have to be boring. So try to achieve the perfect balance: do not fill the spaces with too much graphic design, but do not leave too much white space either.

The extension, how much impact does it have?
Because they are technical documents, they are usually long and contain many pages. In fact, Coincrispy explains that a White Paper on cryptocurrencies in 2008 was around 8 pages long. But now, due to the advances that have been made on the subject, a White Paper can reach 100 pages.

However, we believe that everything will depend on how you structure your content and the quality of information you index in your white paper . In other words, it doesn't matter if you end up having 10, 20 or 50 pages, the important thing is that the length of the document is in sync with its quality.

The best white paper examples
atSystems
This is an information technology (IT) company that has positioned itself as a benchmark in the industry. It is a great example to show you how to make a White Paper. We leave you the link in case you want to see it, and also some screenshots to show you how this company has adhered to the correct white paper structure:

White paper as an invaluable content tool

Take your time to look at the index, which briefly reveals the structure of the white paper. They present a problem (fraud), present a case, and then go into detail about the solution.

Although they are not directly talking about their services as part of the solution, the topic and problem are closely related to what atSistemas does. It is perfect and it is convenient.

At the end, they show information about the company, what they do and some points of contact to motivate the reader to continue their relationship with the company.

Tenable
This is another major company in the IT and cybersecurity sector that creates really good materials. Our example is this White Paper: “ Vulnerability Research Report ”

Tenable White Paper as the best example on how to make a white paper

It has a total of 40 pages, an extension that demonstrates the level of research of the company to cover absolutely the entire topic of vulnerabilities . Due to its technical nature, it is evident that it has a fairly closed segment of readers.

But above all, they have made an effort to create a material that allows them to provide extraordinary information to a small audience. If you take a look at it, you will notice that it has some differences with the previous example regarding the structure. However, it still maintains the intention of a White Paper:

Educate a certain niche on a particular topic, until becoming a reference in the sector.

The two examples above clearly explain how we should approach a topic that is not for everyone; on the contrary, they seek to impact experts and people who are knowledgeable about the subject, always maintaining an academic , serious and sober style.

Conclusion
White papers, whether in marketing or any other field, should be exclusive, premium material, based and supported by in-depth research into a topic. The idea is that this type of technical report allows you to take a place in the minds of a very specific segment of readers.

Therefore, you must work to leave a document free of errors, unproven theories and your own foundations. Always remember that your White Paper must have the combination of the following elements: