The most important thing to remember here is that you should not give away any of your commercial assets as a way of a ‘thank you’ to your donors. If you do this, then you are losing potential income and revenue for your club.
Another key difference between sponsors and donors is that, more often than not, a donation is a one-time thing. And it can be very awkward and difficult to go back to them every year, asking for more money.
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Remember, sponsorships are a long-term investment switzerland rcs data from a company. And they have the potential to grow, should you deliver against their objectives. This is why sponsors are arguably more valuable than donors; it’s very difficult to keep income via donations coming in year on year. That said, it is important that you focus on both types of financial investment.
Hopefully, this first part of our sponsorship series has been helpful in reminding you of the key differences between sponsorship and donations. It’s important when starting a conversation with a company that you’re fully aware of which direction they’d like to go in so that you can respond and act accordingly.
In the next part of the series, we’ll explore what it is that we need to provide potential sponsors with in order to allow them to evaluate the opportunity and make a decision.
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