Tips for Setting Up YouTube Ads Correctly

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Always monitor the results of your video advertising campaign

The results of a single video are shown for each of the main metric types (views, audience, branding, conversion) and can be seen in columns next to the corresponding campaign ad.

Views: This tells you what percentage of business opportunity seekers email list your video was seen by people, as well as what drove the ad to get views and lead people to other videos in your YouTube video ad.

Audience: In this category, you will see the likes and reposts of your videos.

Branding: The interest shown by viewers in your ideas and videos can be tracked using the view rate.

Conversions: Conversion tracking will help you determine the ROI of your video ad project and see if the campaign is generating leads.

Using these metrics, you can adjust your content in a timely manner and identify the main goals of the campaign.

Don't be afraid to experiment with different targeting criteria. This way, you can find the most effective ones for you. The type of video content also depends on the goals set, since metrics can show different efficiency for different types of tasks (increasing brand awareness, lead generation, conversion, etc.).

Monitor low performing ads

When you select an In-Display ad running on the Google Display Network, you can track where the ad appeared.

To do this, on the campaigns page in Google AdWords, go to "Video > Placements > Where ads were shown." This will help you see which placement formats are providing the least results for key metrics. To increase the cost per visitor (CPV), ineffective channels should be excluded from the advertising campaign.

Create your own thumbnails

Thumbnails can be made by yourself or high-quality still frames can be cut from a video. The purpose of such an image is to encourage the user to click on it.

Thumbnails should be playable on all devices without loss of quality. Pay special attention to the design of such a still frame. If it depicts a person, his gaze should be directed at the camera. The advertising image of the product should focus on it, and not on the surrounding background.

Add ads at the end of the video

To end the video, you can use a special promotional intro that encourages users to subscribe to your channel and social media page. This helps to increase brand recognition.

If a user watches a video in its entirety, it means that they are interested in your content. By skillfully using such attention, you can turn the viewer into a subscriber to your channel, who will wait for updates.

Customize your ad delivery to unique users

If the goal of launching a long-term advertising campaign is to attract as many new users to the brand as possible, setting up a list will come to the rescue. It will include only those people who will not see your ad on YouTube. To do this, on the campaign page in AdWords, in the lower left corner, select "Shared Library". Then - "Audiences" and "+ Remarketing List".

This method will help avoid unnecessary financial expenses, since the campaign will be aimed only at unique users. To do this, you need to set up YouTube remarketing in such a way that those who have already seen the video, as well as those who visited your channel, shared, liked or commented on any of your videos, are excluded from the list of potential viewers.

Add subtitles

This tip is relevant for all videos on YouTube, but not everyone uses it.

The quality subtitles you generate and check will be indexed by Google, which does not take into account YouTube's automatic subtitles due to their inaccuracy. This will help promote your video in search engine rankings.

If your video's target audience includes users who speak other languages, it's a good idea to prepare subtitles for them as well. If this isn't possible, encourage them to visit your website, where they can find the video with subtitles in their language.

Select your audience carefully

YouTube ads are also viewed by people who are not interested in the product being offered. To avoid paying for their views, it is recommended to encourage such users to skip your ad.