Polls
A survey helps to collect a large amount of information in a short period of time. Thus, respondents can be surveyed live or online (Google forms, via social networks or via video call).
The only thing to pay real cell phone number list attention to when choosing this method is the wording of the questions. Closed questions are those that require yes or no answers or have predetermined answers in the form of multiple choices. They are useful for collecting key data and are also easy to measure and analyze using infographics and charts.
Open-ended questions allow users to share their own thoughts and observations, providing more information about their preferences, motivations, and behavior. These surveys are usually more effective, but they take much longer to analyze the results.
When to use : Almost any time you need to test new features, launch new product lines, change visuals, etc. Surveys work best when combined with other methods, and the accessibility of this type of research allows it to be used at any stage of the project life cycle.
Advantages : This is the simplest and cheapest way to collect data that will help you identify typical problems and pain points of users; assess the user's readiness for new solutions; learn more about your target audience.
Disadvantages : To obtain the most accurate results, it is necessary to involve a large number of respondents.
Heatmaps are an analytical tool for measuring the performance of your website, allowing you to track the number of visitors to each page, the effectiveness of design elements, CTAs, etc.
A heat map graphically shows user activity using color. There are several types:
Scroll maps provide a visual representation of how far users scroll on a page;
Press maps show the frequency and duration of pressing various buttons/functions;
Hover maps track the mouse cursor and show how visitors interact with key elements on a particular page;
Heat maps can also track users' eye movements to understand which elements and parts of a page are most visually appealing.
There are many services that can help you conduct research using the heat map method: for example,Hotjarallows you to create different types of heat maps, adapted for both computers and mobile devices.ClickTale, in turn, allows you to track user actions on the site in real time. The serviceCrazy Egghas an intuitive user interface, as well as "confetti maps" that distinguish it from its competitors. This feature allows you to track users' movements more accurately using special lighting.
When to use : Website heatmaps provide valuable insight into what’s working and where to improve it. It’s a good idea to use this method if you’re looking to increase conversions or investigate the effectiveness of a particular element.
Benefits : Heatmap research results will help identify the reasons for low conversions, examine the informativeness and quality of content, determine the effectiveness of dynamic elements, pop-ups, and call-to-action buttons.
Disadvantages : If you have never used heat maps before, they may seem difficult to interpret and implement at first.
Read also : Mistakes to Avoid When Creating a Website
Conclusions
Above, we have listed the most common UX research methods. Choosing the best one depends on your needs, brand niche, type of digital product and, of course, financial capabilities. UX analysis is an important step in creating a quality digital product. Different methods give different results, but all of them will be effective and efficient in terms of improving user experience.