We study competitors' strategies

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If your website is not focused on a specific niche or industry, then you can use URL analysis. To analyze specific data or pages from competitors' websites, go to the URL Analysis section in the dashboard on the left. In the corresponding field, enter the web address of the page, starting with

If your site is still under construction and you are looking for competitive keywords, then you should conduct keyword analysis. Go to the Keyword Analysis section on the left-hand dashboard, select SEO Analysis in the search bar, and check out the Top Pages report. Here are the sections to look at:

" Keywords ": will help gansu cell phone number list you determine which queries your competitor's page is included in search results and check the coverage rates of a particular topic.
" Traffic ": will help you determine the traffic figures of your competitors' websites.
« TOP by phrase »: will help analyze search results for a specific query. In order to successfully conduct a study of this indicator, you need to collect a semantic core for your website. In order not to analyze each key phrase manually, use the « Position Monitoring » function.
Analysis of competitors in search results


Having compiled a list of direct and indirect competitors, you can proceed to their direct analysis. First of all, review the products offered by your competitors and find out how long they have been operating on the market. A thorough analysis of a product or service will help you identify the shortcomings of your competitors' offer and try to fill it with your offers. And, again, do not forget about analyzing the website and interpreting the results.

How to do it with Serpstat: The tool offers several useful functions that will help analyze successful cases and competitors' strategies. First of all, let's look at the " Site Tree " function, which will help not only in developing the structure of your resource.

To analyze your competitors' activities, go to the "Domain Analysis" section and select the "SEO Analysis" category. Select "Site Tree" and analyze the following metrics:

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competitors' pages in the TOP-10 search results;
key queries by which top pages in search results are ranked and which bring traffic;
Make sure your search results are relevant to your industry.
Analysis of competitors in search results

For a more detailed analysis, please usebrowser extensionfrom Serpstat. With its help, you can analyze competitors' meta tags, the general structure of the content, the site loading speed. Thanks to this, you will find out what measures your competitors are taking to achieve leading positions in Google search results.

We have already talked about the second tool for studying competitors' strategies above. The " Position Monitoring " function allows for a more detailed analysis thanks to the following settings:

General settings for position monitoring include the type of tracking by project domain, the ability to set up a monitoring schedule, and add specific competitors' websites to the analysis.
On the Search Regions tab , you can select the search engine type, search result type, device, country, region, and language.
In the " Keywords " section, you can import a ready-made file with a list of keywords. You can also transfer keywords from reports generated earlier in Serpstat.
Once all the necessary parameters are set up, the platform will start collecting data about your website, as well as about your competitors' websites. In the generated reports, you will be able to analyze the dynamics of a specific website for a selected period of time: to do this, just set up a filter by calendar.

Please note that the “Position Monitoring” function is only available for a paid subscription.

Analysis of competitors in search results

Read also : 10 Things You Can Do in Similarweb for Free


We develop our own strategy based on the results obtained
Your competitors are not just successful: they are probably constantly monitoring market trends, adjusting their strategies and adapting to new challenges. What is stopping you from doing the same? Finally, we have reached the final point where we need to put all the results together and develop our own strategy based on them.

With the above steps, you now have a better understanding of who your competitors are and what strategies they use to achieve the best results. Perhaps you need to improve your SEO or content marketing efforts. Either way, there is no going back, so here are some tips to help you develop an effective and competitive strategy to grow your business.

How to do it with Serpstat : Let's go back to the " Position Monitoring " feature, which will help you find new ways to improve your website. In the generated report, pay attention to the following sections:

« Special elements »: here you can see which special elements are present (highlighted in blue) or missing (highlighted in gray) on your site, as well as on competitors' sites. Using this indicator, you can identify new opportunities for optimizing your resource.
In the " Issue " column, you will receive information about the TOP-100 positions in the search results for a specific key phrase. This information will help you determine which competitors are successfully promoting a specific key request. At this stage, it is important to determine the reason why the competitor's positions in the search results are growing: the Serpstat plugin and backlink analysis tool will help you with this.
Finally, we note that it is worth conducting a SWOT analysis of competitors, which will indicate the further vector of product development, increase customer loyalty and improve the positioning of your business.