Data insights are the understanding gained by an individual or team through analyzing and interpreting data. This can be data around a specific customer group, market segment, campaign, marketing channel, touchpoint, or team performance. Look for patterns and relationships between data points to form insights that help you make strategic decisions.
What’s the difference between data and data insights?
Data is the information you collect – just cold hard facts and germany email list numbers, like demographics, behaviors, or activities.
Data insights are the value and knowledge gained after analyzing raw data. They are intelligent conclusions drawn by finding patterns and relationships in the data.
Think of data points as individual pixels and insights as the entire picture, which becomes clear when you zoom out and look at all the pixels together.
Data insights can help people make smarter decisions about budgets, time, clients, and leadership choices.
Why you should care about data insights
Data insights keep you from making big decisions blindly. Gut feelings and trial and error each have their uses, but neither is a strategy for sustainable growth. Data-based decision making is the key to confidently moving forward with sales and marketing.
A company focused on growth and improvement doesn’t leave any room for guesswork. It uses data insights to do things like:
Predict customer buying trends by monitoring current behavior patterns and customer complaints and predicting what products, services, or updates they’ll need in the future.