They were born as an eccentric financial experiment by technology enthusiasts, and in just over a decade they have become one of the most important market phenomena of the last century. Cryptocurrencies are growing and have not found a ceiling .
In 2021 alone, Bitcoin , the flagship currency of this market, has grown by 90% ; a growth that adds to the 450% accumulated since the months prior to the outbreak of the COVID-19 pandemic.
With market confidence at rock bottom — and gold's role as a safe haven in decline — and a multinational like Tesla investing billions in this revolution , it is not surprising that startups born around it are being boosted by inertia.
This is the case of Atani , the Spanish digital investment platform specialising in this market, which is now attracting all kinds of international attention, persuaded by the company's strategy and advantageous position in the face of an unprecedented business opportunity.
Today in MÁSMÓVIL Negocios we review the origin poland number data and trajectory of a business that has managed to find its own niche of success within the democratising paradigm that has emerged around traditional investment.
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Running with inertia
You can start a business and learn, or learn and start a business. This is what the Barroso brothers did for more than five years. Paul and Haydée got into the world of cryptocurrencies in 2013, when Bitcoin shot up from $300 to $1,000.
However, these passionate about the technological revolution of the markets did not undertake their own venture in the market until 2019. During all that time, Paul specialized in finance and Haydée in technology .
She worked at The Boston Consulting Group and he at Workshare , a software for lawyers, but their passion for cryptoinvestment did not cease. That hobby would end up becoming an obsession, and with it would appear a certain restlessness .
“ Blockchain has many advantages, but the main disadvantage is that everything is very fragmented due to decentralization ,” Haydée explained to Retina in 2019. The brothers saw a palpable complexity in the market for users who wanted to get started.
“ If you want to invest in Repsol, you can use any broker's app to buy a share with a single click and forget about it ,” he continued. “ In the crypto world, this becomes terribly complicated .”
“ If I want to buy bitcoins, it is as if I had to connect directly to the Madrid Stock Exchange. And the same bitcoin can be bought on other exchanges at a different price. In the first way, being centralized, there is a single price. In contrast, in the second, there is not .”
Atani: From Cryptocurrencies and Trading to Business Success
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