Remember the changes Spotify introduced in November? Those changes may spread and be adopted by other DSPs as well. In case you missed those updates, here’s a quick recap to get you up to speed…
Songs must achieve at least 1,000 streams within a 12-month period to generate royalties. (Songs with fewer streams will not receive royalties.)
Charge per track to labels and distributors when blatant artificial streaming is detected in their content.
Increased minimum length of functional new zealand email list noise recordings to two minutes in order to be eligible for royalties. (“Functional” genres include white noise, nature sounds, machine noises, sound effects, non-spoken ASMR, and silent recordings.)
(But that’s not all. Be sure to check out “ Our take on Spotify’s latest royalty model overhaul ” to find out what this means for you and the industry as a whole.)
In the meantime, we think it's possible that other DSPs will implement their own variations of these models. While some of these may seem to be an advantage, it remains to be seen whether this actually means that independents will get more revenue or whether more of it will go to the major labels.
Social Networks Streaming
The impact of social media on artists big and small is nothing new, but the way it has become an integral part of the artist’s journey and its relationship to streaming success deserves a mention here. For example, TikTok and Instagram have become the ultimate hubs for music promotion, launching artists into the spotlight through behind-the-scenes footage, exclusive content, and more. Social media as a tool to enhance streaming success is a trend that will undoubtedly continue into 2024 and beyond.