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For example, on an e-commerce site, you can check a variety of behavioral histories, such as what products customers purchase and how frequently they purchase them, which product pages they view, etc. By examining this information, you can see what customers need. In addition to online behavioral history, customer surveys are also effective in understanding customers' true feelings. The potential needs of customers revealed by aggregating and analyzing the data collected through these CRM activities (measures in a series of CRM strategies) can be used not only for the development of your company's products and services, but also for communication with customers.


One to One marketing becomes possible By implementing a CRM strategy, you can uk telegram database realize " One to One Marketing ." One to One Marketing is a marketing method that is developed individually according to the needs, preferences, and purchasing history of each customer. Customer needs are becoming more diverse, and we live in an age where the needs of the same individual are constantly changing. This is why it is necessary to provide the information each individual needs at the optimal time.


However, one-to-one marketing requires a system for collecting and utilizing customer data. For example, you can send reminder emails to customers who have left products on your e-commerce site, encouraging them to buy more. Sending follow-up emails that are likely to interest customers based on their purchase history may lead to further purchases. A CRM strategy is a way to collect various information about customers and design a strategy based on that data. By conducting customer segmentation and STP analysis based on factors such as customer attributes, preferences, and behavior, you will be able to capture the hearts of your customers with one-to-one marketing.