Can it be integrated with existing systems

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, Ltd. as an example of a company that used "Synergy!" in the marketing strategy of its online shopping site. The company manufactures and sells women's shoes, including "ORiental TRaffic." The company has previously undertaken a number of initiatives to improve the usability of its e-commerce site. 2014: By starting a mutual customer referral initiative, the company combines and utilizes communication measures that were previously separate for stores and the EC site (such as sending information about lucky bags on the EC site to store customers).


2015: Changing the EC infrastructure 2016: Introducing a Web uganda telegram database service tool However, they began to feel a sense of crisis about the fact that "email is the only communication channel to customers." The average open rate of the company's e-mail newsletters is over 30%, and it is true that they contribute greatly to sales. However, in order to further increase sales, the next step they took was to "change the channel and approach customers who do not have a culture of reading e-mail.


" The marketing strategy implemented for this initiative was " Facebook Collection Ads ". The customer data accumulated in "Synergy!" was divided into segments as follows, and advertising was started with different objectives set for each segment. Segment your customer data and set different objectives This time, the target audience for the ad delivery was existing customers, so the goal was to promote purchases rather than awareness. Therefore, collection ads were chosen because they allow users to browse products on Facebook like a catalog, and it is expected that "the percentage of people who find a product and end up purchasing it is higher than with banner ads.