Knowing what users are looking for and when is essential if we want to get the most out of our digital strategy. The conversion funnel helps us to know all this data, which is so necessary in the fashion sector due to the level of competitiveness and transience.
'Turning strangers into lovers' . This could be the summary of what companies are looking for when implementing Inbound Marketing in their digital marketing strategy. It is a method to convert unknown users into promoters and evangelizers of your brand through specific actions. And these specific actions are determined in the well-known 'conversion funnel'.
The conversion funnel determines the ideal path that visitors iceland phone number data to your site must follow to produce the conversion you want (a sale, a download, completing a form, etc.). The different online strategies implemented will help us to capture attention and attract new consumers who are browsing the web.
Fashion and e-commerce: the role of the conversion funnel
These are some of the most relevant data regarding fashion marketing today:
According to the National Institute of Statistics (INE), the number of e-commerce consumers in the fashion sector has grown by nearly 32% in the last year .
How to use the conversion funnel in the fashion sector
Online fashion purchases in Spain currently account for 6% and are expected to reach at least 20% in 2018.
Spain will lead the growth of e-commerce in Europe, which will grow by 70% by 2017.
How to use the conversion funnel in the fashion sector(Image: European B2C E-commerce Report 2015 )
The fashion sector is one of the most saturated in the online market, which means added pressure and difficulty in achieving digital marketing objectives.
The phases established in the conversion funnel seek to occupy the best positions in searches related to your market in the target niches and convert these searches into qualified leads for purchase: