Here’s when to use a cold email template:

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So, finally, how to measure the success of your cold email campaigns:

Know your benchmarks: ‘Average’ open rates (44 percent), reply rates (8.5 percent), etc., are fine to start. But discover your baseline numbers—and what you’re aiming for. (Also, try to find the benchmarks for your industry and the role of your lead [eg. CEO vs. low-level manager], which will provide more realistic targets.)
Close + Workflow Reporting: Okay, it doesn’t have to be Close, but our CRM offers built-in email reporting to gauge your campaigns—from bounce to response rates, (& anything else you’ll need). And beyond that cold email, you can even break down response rates for each Workflow step!
Consider the big picture: What does that high email conversion rate actually mean? It means your targeting is on-point, and you’re reaching the right people effectively. This isn’t just about “good numbers.”
Keep iterating. Keep learning. Put your data to work—and go, grow, go!

Final Thoughts: When to Use a Cold Email Template
The temptation? Convert to templates heart, mind, & soul. Never write an original email again.

That’s a bad call. Templates have their place—and are incredibly el salvador telegram data effective at saving you time—but they have their place.


When you’re sending the same message often. Templates allow you to copy & paste the wheel—instead of reinventing it every time you want to send the same message.
When responding to standard inquiries. Standard inquiries typically have a standard response. Perfect opportunity for a template.
When you can personalize by category or persona. Again, templates can (and should) be personalized. But for that to work at scale, your leads must match your ideal customer personas.
Your scenario not on the list? Don’t use a template.

But if it is, it’s time to test out using templates.

And make sure you try out Close, too. Our all-in-one CRM streamlines your multi-channel outreach with Workflows—and elevates the entire sales experience. Watch our on-demand demo to learn how it works.If any version of that statement comes up for you on the regular, I don’t blame you. Marketing can be really overwhelming—for any company, let alone a startup—and if you don’t know where to start… Well, it’s hard to start.