By identifying ads with high response rates and narrowing down the media you invest in, you can effectively acquire new customers. With trends changing rapidly, we can propose new products to customers at the optimal time. Because trends change quickly in the apparel industry, the information provided to customers must be constantly updated. By providing optimal suggestions to customers based on the latest information, stores can increase customer satisfaction and encourage repeat customers. CRM systems can centrally manage customer purchase history and e-commerce browsing information.
Therefore, for example, information such as "What are the sweden telegram database trendy products that many customers are currently purchasing?" and "What products are customers interested in at what time?" can be shared in real time across multiple stores. In this way, you can find out what information customers are currently looking for based on the latest data, and make suggestions and follow-ups at the optimal time. Manage customer information and share it among stores and companies It is common for apparel brands to operate both online and offline, with an e-commerce website and a physical store.
If you do it online, it will be easier to manage and share customer information using your existing e-commerce system. However, in the case of brick-and-mortar stores, even if basic customer information (such as name, address, and gender) is managed by the store, it is possible that "only the employee who served the customer knows the detailed customer preferences." In such a situation, when the employee leaves the store, the customer information may be lost, which may affect the quality of customer service.