Create a long-term lead nurturing plan

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A CRM system is a system that centrally manages a wide range of information collected by a company in the course of its business. For example, an apparel company can centrally manage a wide range of information, such as the following: Customer clothing preferences Number of visits to the store Total purchase amount Browsing history on EC sites Interacting with store employees Based on the information above, the role of the salesperson is to analyze "what the customer really wants" and formulate and implement an appropriate approach.


By taking the right approach and making customers sri lanka telegram database feel the appeal of your brand, they will recognize that "this brand can satisfy my wants" and become repeat customers. If you make them feel that "I can't be satisfied with anything other than this brand," you can develop them into loyal customers unless there is a very good reason not to. In this way, in order to satisfy customers' "wants" and encourage them to continue using your brand, it is important to utilize information from the CRM system to take an approach that directly addresses their desires.


Benefits of implementing a CRM system in the apparel industry Benefits of implementing a CRM system in the apparel industry In addition to being able to "approach customer wants," implementing a CRM system in the apparel industry brings the following benefits: With trends changing rapidly, we can propose new products to customers at the optimal time. Manage customer information and share it among stores and companies Smooth integration between EC sites (online) and physical stores (offline) By referring to the customer's behavioral history, you can take appropriate approaches and improve repeat rates.