How to Choose a CRM System for the Apparel Industry

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Differences in related work CRM Front Office Operations ERP Back office operations CRM is closely related to front office operations. Front office operations are operations that directly involve customers. These include sales, marketing, customer support, and call centers. Naturally, understanding the customer's situation is necessary to respond to the customer in a way that suits them, so CRM is often used in front office operations that involve direct communication. On the other hand, ERP is mainly closely related to back office operations.


Back office operations are those that maintain the south korea telegram database company's internal environment, such as human resources, accounting and finance, human resource development, and production management. They do not generally have any contact with customers. ERP is mainly used for internal measures, such as "improving business efficiency through centralized management of information" and "application to business strategy planning." Should you implement CRM or ERP? Learn the criteria for deciding Should you implement CRM or ERP? Learn the criteria for deciding As you can see, there is a big difference between CRM and ERP in how they use centrally managed information.


Taking the above into consideration, it is best to introduce CRM and ERP for the following purposes: When to use CRM You may want to use a CRM if you have the following goals: I want to design proposals and sales strategies that suit the customer's situation. Use customer feedback to improve products and services We want to make customers our fans and increase LTV The main purpose of introducing CRM is to utilize the centrally managed information to "develop measures and strategies to increase customer satisfaction.