Try to describe your personas as accurately as possible:
What is your profession?
What challenges do they face?
What content do they expect and what helps them?
Suppose your company has the following three customer segments: freelance designers
Creative teams creative agencies
Then your first task would be to find out everything you greece rcs data can about these customer segments and therefore about your personas. Don't just think about it, document your findings.
Description of Buying Personas in SeaTable
Example description of the personas in SeaTable
Create targeted content for your customers
Freelance designers, for example, really enjoy reading articles on medium.com . They primarily use Apple devices and are more likely to ride a bike than a Porsche. They love to be presented with images as a source of inspiration. They also enjoy concrete tutorials, how-tos and content that will help them directly in their work. To get this persona excited about a product, you usually only need a little motivation. A basic interest is always there. Therefore, provide concrete tips and practical help. The appropriate format could be short YouTube videos and relevant blog articles on medium.com or the company blog.
Creative teams ask for recommendations for new tools and process improvements that increase efficiency. Such a team may already know your product and need a few success stories from other customers in order to sign up for a trial or order a test product.