58% share email for discounts but keep social data private

[Raihan8]

Retailers are finding that while shoppers love discounts, they are also concerned about their privacy when it comes to sharing personal information. According to a recent study by digital transformation consultancy Daemon , promotional offers and emailed discount offers remain attractive to all generations, with Millennials leading the way (67%), followed by Baby Boomers (65%), and Gen Z (61%) returning to stores for discounts.

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58% share email for discounts but keep social data private
Source: Depositphotos
Data privacy and discount incentives
Modern consumers are choosy about what personal data they poland whatsapp are willing to trade for benefits. According to research by digital transformation consultant Daemon, only 9% of consumers would give up access to their social media profiles for the same offer, while 58% would share their email address for a 25% discount .

Even less interest is shown for faster checkout times; only 25% of respondents are willing to provide their email address for this benefit , and 52% flatly refuse to share any personal data.



traditional checkout preferences across generationsSource: Daemon
Changing consumer demographics and shopping habits
There is a generational divide in this privacy-benefit equation. Their older counterparts remain more cautious, even when given incentives, while younger consumers show greater openness to sharing personal information, including phone numbers, in exchange for benefits. This trend means that stores should carefully adjust their strategy to balance attractive benefits with actions that build trust with multiple demographics.