The customer retention rate grew by 40%.Klook’s transactional messages on WhatsApp. Source: FacebookNetflix – personal recommendationsThe streaming giant, Netflix, knows a little something about keeping its users engaged with the service. The service offers personal recommendations in its mobile application. In 2017, the company decided to extend this practice to WhatsApp.Netflix launched this campaign in January 2017 in India – WhatsApp's biggest market.
Users, who had both Netflix and WhatsApp installed on their smartphones, saw azerbaijan whatsapp list the offer to stay in touch through WhatsApp messenger. If a person clicked “I’m in,” they started to receive messages about their account and . Half a year after Netflix offered the same opportunity for its users in the UK.The trick here was to keep interacting with customers even after they’ve canceled their Netflix subscription.
New show announcements and reminders triggered recipients to resubscribe to the streaming platform.Netflix’s notifications in WhatsApp. Source: TechjokeyAgent Provocateur – profound counselingThe upmarket lingerie brand, Agent Provocateur, decided to go a bit further with recommendations to customers. A couple of years ago, the company started its Ménage à Trois campaign dedicated to Christmas.Agent Provocateur offered couples to start a group chat with the brand assistant on WhatsApp.
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