Why do we need product management?
A good product alone is not enough to survive on the market. It is especially important to examine the market requirements and ask yourself: What market environment is my product in and what are the customer needs that it should meet? It is important to know the market, the competitors operating there and, above all, its potential customers. Without this knowledge, a product will have a hard time and will probably get lost in the mass of competition.
It is therefore important to set up professional france rcs data product management within the company and to assign people who are responsible for specific topics. This is the only way to keep track of constantly changing market requirements and customer needs.
The tasks of product management include all stages that a product goes through. These are planning, conception and implementation, which can be roughly divided into the following points:
Planning : Idea, market analysis, competitor analysis, customer analysis
Conception : Strategy development on market, price, distribution, communication; prototype, cost overview
Implementation : technical implementation, strategy implementation, product launch
There are also a number of organizational tasks that a product manager takes on. He acts as an interface between marketing , sales and product development as well as production. The product manager also coordinates project management for the individual steps in the product development process . Product management is therefore also busy with strategy development and analyses, which arise in addition to the conception and development of the product itself.