Functional testing. Here, in-house stakeholders or a third-party QA team will check how the app looks and behaves in other languages and locations to reveal functional bugs or an incorrect layout.
A/B testing. This part is performed by local users or beta testers to receive feedback on the customer journey and find areas for improvement.
Useful Tools to Simplify the App Localization Process
App localization tools
Based on G2 ratings, we have selected the top five app localization tools, which support multiple file formats and integrations, provide translation tracking and workflow management, and give access to translation memory, screenshots, QA, and glossary, among other helpful features.
You don’t need to invest heavily in minimum viable localization, which can cover only app store metadata or the app’s core functionality to reduce time to market and increase ROI. With global-ready code, you can localize everything from push notifications to in-app chats when your country-specific user base shows convincing signs of growth.
When words fall short, emojis help you express yourself and deliver information in a no-boring manner. The fact that the laughing emoji was selected by the Oxford English Dictionary as the word of the year in 2015, even though it is not really a word, indicates how much they influence our day-to-day lives.
Research has shown that people of all ages, from 18 to 65, use emojis/GIFs on a daily basis. Furthermore, 72% of people between 18 and 25 believe that it is simpler to communicate emotion using emojis rather than written words.
In this article, we will elaborate on how to use emojis and GIFs to promote your app and create a better overall user experience.
The Role of Emotions in Digital Marketing
Let’s have a look at how emoji usage can help increase traffic in digital marketing: