Digital transformation is affecting all sectors. We spoke to Emma Ruiz de Azcárate, Marketing Director at Pelayo Seguros, to analyse this process from the point of view of insurers.
Digital transformation in insurance companies has begun and is an important part of all their to-do lists for 2019. Companies know that digital resources will give them the opportunity to connect with their customers through new channels and personalise their services in a way never before seen in the sector. Insurance companies, like any other company, seek to retain their current customers and attract new ones to purchase their products.
This , logically, is not an easy task; but new technologies can greatly help to achieve their objectives . The proper use of digital marketing strategies and tools allows for the creation of access and personalisation possibilities japan phone number data at reasonable costs and, at the same time, to be more efficient and profitable. In addition to digital development for insurance activity, we must bear in mind that we are living in a time of change. Not only do technologies invite us to embark on this adventure of digital transformation, but also the market and the consumer itself. The mentality, habits and behaviour of people are changing and, in the same way, companies that want to follow suit must do so. The business model must adapt to the new environment, to the demands of customers and take advantage of all the possibilities offered by digital resources in order to face current and future challenges. Digital transformation for insurers is, without a doubt, an opportunity to grow, innovate and reach more customers.
To discuss the topic in depth, we asked one of the leaders in the sector.