Implement the PDCA cycle based on operational results

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By sharing information in real time regardless of department, location, or time, you can reduce the hassle of communication between employees and improve work efficiency. The unique appeal of a CRM system is that it eliminates the hassle of collaboration and allows you to focus resources on your company's core business. You can implement optimal approaches according to your customers' needs and timing. In addition to storing basic customer information (name, address, contact details, gender, family composition, etc.


CRM system can also store behavioral history bosnia and herzegovina telegram database such as the following: Your website browsing history Purchase history on e-commerce sites and in physical stores Inquiry history Download history of product documents and white papers Email newsletter and official LINE subscription history By analyzing customer needs from the information above, you can take the most appropriate approach measures at the right time. For example, if a potential customer downloads your company's white paper, it is important to build trust little by little by sending them an email to inquire about the situation or information about a webinar.


If you suddenly try to sell to them, you may lose the interest they had in your company. On the other hand, customers who inquire about concerns about a product can be judged to be "very interested in your company," so it is a good idea to proactively ask for an appointment. By implementing the optimal approach tailored to such customers and increasing their satisfaction, it becomes easier to lead them to make a first purchase or become fans.