2. Taking Good Notes
The great Leonardo DaVinci called the city of Milan, Italy his home for 17 years. When I spoke at a sales conference there, I visited a museum that featured amazing models of his inventions recreated from the incredible sketches he meticulously documented in his notebooks.
Being a good scientist requires you to chronicle your research in painstaking detail. That way those who come after you can follow in your footsteps and build upon your work. Sales is no different. But in most cases, the person who benefits most from your note-taking is YOU!
Being able to summarize key takeaways after a discovery meeting, crafting a compelling business case, navigating a customer’s organization to find a champion, or reviving a dead opportunity months or years in the future, all require detailed notes. Writing things down is also a critical sales leadership skill when it comes to coaching and driving accountability across your team.
Whether you take them by hand, type them up as you go, or use a modern, AI-based note-taking app, in the world of modern selling, good notes are worth their weight in gold.
In the worlds of science and business, there are tons of kazakhstan telegram data stories of researchers and entrepreneurs who needed to jump up and down and rage against conventional wisdom to get people to pay attention to their “wacky” ideas. Steve Jobs, Jeff Bezos, and Elon Musk are among them. Unfortunately, (as I’ve discussed at length in the past), one of the biggest challenges younger and newer sellers face when it comes to converting customers, is lack of conviction.
If you don’t have passion and belief in your solution, neither will your customer.
On the other hand, experienced, prescriptive sellers communicate with conviction. They provide clear, insightful recommendations and create intoxicating certainty around the buying process. They bring the future to their customers and make it easy for them to buy. If you’re looking to learn more about this critical concept along with 3 tips for manifesting conviction in your sales motion, check out this post.