A 360º Marketing strategy will allow tourism companies to adapt their messages to the new context and transmit them through the appropriate channels in a coherent manner. At this time, it is necessary to design much more localized and segmented campaigns , to optimize investment and increase the probability of success.
Personalization is now more important than ever . It is the best way to convey trust and provide the security that users need at this time. If it was already an upward trend, as we were able to see after different interviews with experts in the hotel sector , now it will be even more so.
Below we give you some tips for designing successful marketing strategies in the tourism sector :
Seek authenticity
The post-pandemic traveler is looking for real experiences , which are no longer based on traveling to the other side of the world to discover exotic cultures. Local tourism, calm, less crowded corners, discovering incredible places that are close to your home are valued. It's not about feeling like a tourist, but rather a local who has made a stop.
We should not think of travelling as “getting out of your life” to discover latvia phone number data another, but rather as a much more fluid experience in which we want to truly know what is around us. Seeking sincerity, honesty and transparency in messages is a very good tourism marketing strategy .
Digitalization of services
As we have mentioned before, tourism marketing must adapt to how the user behaves. And now, more than ever, it is digital. Covid has pushed us to use the internet for all kinds of procedures that we would have previously done in person, and the truth is that it has not been difficult to get used to it.
Now, when you travel, your mobile phone can become your map, your free tour, your travel agency and even your receptionist. And companies that provide services to tourists, whatever type, will have to invest in their own digital transformation to meet the demands of users.